The innovative pan-European design family incorporates different Electrolux brands with a unified visual language. All these products are supposed to communicate the same brand values. As such, these product series show a well-aligned concept in terms of form and haptics. Emotionally appealing design underscores rational and functional aspects of usage. The optics of the built-in coffee machine match the optics of built-in ovens. A white light line indicates active operation and is an outstanding and striking design feature. The compact appliance range is harmoniously aligned in terms of proportions and colours. In this way, both horizontal and vertical arrangements are possible, allowing for kitchen planning with plenty of room for storage.